Mailing Services

Mailing Services

Presort Mailing Services

  • Mailing Lists
  • Data Processing 
  • Dupe Elimination / Merge Purge Requirements
  • NCOA, CASS Certification Pre-Sorting for Maximum Postal Discounts
  • Postage Rates and Software
  • Addressing/Inserting

EDDM (Every Door Direct Mail) Services

The USPS offers an affordable targeted advertising service that lets you map your marketing mail audience by age, income or household size. There are no expensive permits, mailing lists or addressing necessary. Eagle Printery will design, print and deliver your mail campaign with experience driven excellence.

The recommended postcard sizes for EDDM are as follows:

4” x 12”
6.25” x 9”
6.25” x 11”
9” x 12”

Direct Mail Tips

Consumers may notice they’re getting fewer postcards from friends, but USPS says direct marketers are still fans of the mail option. The USPS says that what it first issued as “postal cards” in 1873 are still distributed in the billions each year.

  1. The Tactile Can Be More Personal
    There can be an emotional connection between the sender, the recipient and even the route the mail piece took. “In South Korea, I sent a postcard to friends whose elementary school-age son, Min, was adopted from that country as an infant”, write Mark Jenkins the The Washington Post. “He claimed the printed-cardboard talisman and put it on his wall-both a picture of a meaningful place and an actual piece of it. Yes, Min could have printed out an Instagram image and put it on his wall, but it’s just not the same.”
  1. It’s Easier to Put on the Fridge
    For consumers, it’s a memento or a wedding/event reminder. For marketers, it can be the same and more, including coupons and other offers.As for direct mail-specific postcard tips, we recommend these options:
  1. Have a purpose for the campaign
  2. “Be sure to include high-quality photos or other striking images, graphics and colors
  3. Keep copy short
  4. Make headline meanings clear
  5. Use postcards to gain leads, not close sales
  6. Be timely-even include a deadline for the recipient
  7. Include an offer
  8. “Think multi-faceted. Postcards can be used for many purposes, including reminders, gift certificates, coupons, new product announcements, openings, discounts and even as tickets”
  9. Opt for high-quality (from the card to images)
  10. Oversized cards stand out in the mail